Find your niche as a virtual assistant in Kenya

How To Find Your Niche As A Virtual Assistant In Kenya

One of the best strategies to attain success in this field is to find your niche as a virtual assistant in Kenya.

So what exactly is a niche?

In simple terms, a niche is a selected group of services that you choose to offer to a selected group of individuals.

There is a limitless number of services you can offer as a virtual assistant in Kenya.

You definitely cannot offer all these services. You also can’t offer your selected services to each and every person with a business.

Hence the need to niche down.

When you’re first starting out as a virtual assistant, it’s so easy to feel stuck.

You’re not sure which services to offer. You’re uncertain about the people you want to work with. You don’t know your target market…

Finding a niche helps you narrow down on the clients you will serve and also the services you will offer.

So, how do you go about picking a niche as a beginner?

How To Pick A Niche

There are two major ways you can pick your niche as a virtual assistant in Kenya.

  1. Niche by services your offer
  2. Niche by clients you serve

Referring to this list of services you can offer as a virtual assistant in Kenya, ask yourself these questions.

  • What do I know how to do?
  • What do I enjoy doing?
  • What am I good at?
  • What am I interested in learning?
  • What do I enjoy doing but I’m not amazing at yet?

These are the only questions you need to answer, to figure out which services you will offer and what your target market will be.

Start off by writing down a list of answers for each of the questions above. Don’t limit yourself to skills you think could be VA services. Go all out.

For instance, if you’re good at writing, and you enjoy social media, and are interested in learning how to create graphics, you can offer social media management/marketing. You can use your writing skills to write captivating captions and learn how to create graphics for social media.

If you’re good with numbers, and you know how to key in data in a system, and are detail-oriented, you can offer bookkeeping services to small business owners.

Just remember, you probably have a skill set already that can be turned into a service people want to hire you for. 

And if not, you can learn the skills you need in order to offer the services you want to offer, based on what you enjoy doing. 

With a little research, creativity, and training, you’ll have a list of services you can offer your potential clients.

While niching down by the clients you serve, these same questions will help you in determining your target market.

For instance, from your list of answers, have you found out that you are great with numbers, kids, animals, teaching, cooking….

Are you interested in matters of food, fitness, events, wellness, finance, health, finances, etc?

Whatever you’re good at, whatever you enjoy doing, whatever field you’re interested in, in any industry you can imagine, there is a business owner who would require your services.

Examples of business owners who may require your services are; business coaches, consultants, fitness experts, food bloggers/vloggers, real estate firms, finance consultants, wellness coaches, event planners, etc. 

Meaning, if you’re good at cooking, and you’re interested in the foods and events industry, your target market could be event planners, food vloggers, cookbook writers, etc

If your knowledge is in the health field and you have an interest in the wellness industry, your target market could be health and wellness coaches, nutritionists, psychologists, etc.

Knowing who you want to work with is crucial to your success as a VA because you’ll be so much happier working for people you really like or admire, and the more you know about them, the easier they are to find!

By the way, you don’t have to focus on only one client niche. You can still offer multiple services to several clients in different fields.

You also don’t have to niche down in both ways all at once. Start by niching down by the services you offer then later on niche down by the clients you serve.

Note: Picking a niche is not a must BUT it is important.

Benefits You’ll Get When You Find Your Niche As A Virtual Assistant In Kenya

1. Higher rates 

By becoming an expert in your niche, you are able to increase your rates, because you are the expert in your field.

2. Easier marketing 

When you start to identify your ideal client and the services you are going to offer, you can then easily target them with your marketing. You will know where to find clients, what #hastags to use, and what message to post on your marketing platforms.

3. More visibility

Businesses with a unique product or service tend to stand out. People in a niche tend to be in frequent contact with others in that niche. This means better opportunities for networking which can lead to more clients and a better online presence.

4. Less competition 

Clients love experts! Anyone looking to hire will always find someone who really knows what they’re doing rather than an ‘all rounder’ who might turn out to be average at everything.


As you aim to find your niche as a virtual assistant in Kenya, it may take time and lots of trial and error, so don’t be afraid to start small and build your skills as you go along.

Remember, you don’t have to niche down at the very beginning of your virtual assistant journey. You can start off as a general virtual assistant offering any support any business owner may need.

Continue to do research around the services or topics that you enjoy, and remember that YOU are in charge of the direction you take your Virtual Assistant Business. 

About the author

Peggy Kimotho

Peggy is a Virtual Assistant, Digital Marketer and Virtual Assistant Trainer (You can check out her course here).
Follow her on Facebook and Instagram for more.

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